Value of Google’s PPC Adwords is questioned by eBay

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…

Google shares suspended after PPC sales plummet

Trading in Google’s shares were suspended yesterday after the company released bad sales and profits figures early by mistake.The search company’s stocks crashed by as…

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