Online sales in UK now £1 in every £8 spent

According to the Financial Times the UK leads the world in our takeup of online sales as roughly £1 in every £8 spent is now…

Value of Google’s PPC Adwords is questioned by eBay

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…

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