Value of Google’s PPC Adwords is questioned by eBay
The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…
Google’s privacy data policy under fire by EU
EU data watchdogs plan to take action against Google by this summer over the web giant’s current privacy policy, French privacy regulator CNIL has said.Since…
U.S. search engine rankings for 2012
The US search engine rankings have been released for 2012- with somewhat predictable results.Google Sites led the U.S. explicit core search market in December with…
Google closes book scanning lawsuit
Google has closed a seven year legal lawsuit with the Association of American Publishers (AAP).The legal battle started in 2005 after Google announced a plan…
Murdoch loses his pay per view content war with Google
After 2 years Rupert Murdoch has finally woken up to the fact that hiding his Times Online content beyond a pay wall means that not…
Free v PPC search engine click through ratio- latest research
New research has published the latest search engine click through ratio which compares the number of people clicking on the “free” organic results against the…
Google faces record fine over data snooping
Google has agreed to pay £14.4 million ($22.5 million) to the US Federal Trade Commission after monitoring web surfers using Apple’s Safari browser who had…
Baidu profits jump as online advertising growth continues
China’s largest internet search engine Baidu, has reported a 70% jump in profits in the second quarter with continued growth in its online advertising revenue.The…
Microsoft in £4 billion online marketing writedown
Microsoft has written down the value of an online advertising firm it bought five years ago by £4 billion ($6.2 billion).Microsoft bought Aquantive for $6.3…
Google faces new data privacy investigation
Google is to be reinvestigated over new claims that it deliberately collected personal data, including emails and passwords, while it was capturing images for its…