Multi screen approach required for online marketing

The multi device revolution is here and online marketers must ensure they understand consumer behaviour if they are to achieve sales and profits.The days of…

Microsoft in £4 billion online marketing writedown

Microsoft has written down the value of an online advertising firm it bought five years ago by £4 billion ($6.2 billion).Microsoft bought Aquantive for $6.3…

Companies need bold action to grow survey finds

The latest survey from the British Chambers of Commerce (BCC) finds that while the UK economy remains weak- businesses are growing.Director general John Longworth called…

Inexperienced Indian tech operative’s blunder led to RBS banking meltdown

A serious error committed by an “inexperienced operative” caused the IT meltdown which crippled the RBS banks last week, a source familiar with the matter…

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