Google keeps upgrading this structured tool to add more and more structured data support.
Google keeps upgrading this structured tool to add more and more structured data support. Google announced that the rich results test tool now supports article structured data. Google recently took the rich result test out of beta and announced it will deprecate the older structured data testing tool. So now Google is adding more and more features to the rich result testing tool. Enhanced features can include placement in the Top stories carousel, host carousel, Visual stories, and rich result features such as headline text and larger-than-thumbnail images. Your page may be eligible for different features depending on how you code your page. Why we care. Getting more exposure to your web site from Google search by enhancing your snippets can lead to more traffic to your web pages. This new upgrade to the rich result testing tool helps you better debug issues you may be having with your article structured data, ultimately helping you get more exposure in Google search.
A framework for SEO success with structured data Simply implementing structured data is not enough to guarantee success on the search results page.
Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors. In addition to having a robust implementation process, brands have to get creative about which structured data types they’re using to mark up their content,.
Long-term success with Schema Identify rich results opportunities.
A good place to start is to check the SERP features that are shown within our sectors. SEOs should familiarize themselves with the types of rich results that can surface for target queries. Tools such as Ahrefs, SEMrush and SISTRIX can also be used to get a better idea of the occurrence of various rich results for a given keyword as well as identify other structured data opportunities.
Validating Schema.
In addition to the general guidelines for structured data implementation, publishers should also be familiar with the guidelines for the specific structured data types they’re looking to add. Straying away from these guidelines may preclude you from achieving the desired result or even incur a manual action. Publishers can validate their structured data through browser extensions, Google’s structured data testing tool or crawlers like Screaming Frog. SEOs can take a look at the Google Search Console enhancement reports to identify which pages are generating valid structured data and which ones are generating errors so that they can address the most important pages first. Identifying the results that provide the most value, both from a traffic and a business perspective, will also help SEO teams make more informed decisions. In addition to monitoring the performance of their own rich results, it is also also recommended that brands monitor for further structured data opportunities by analyzing the search features on their targeted queries as well as the rich results won by their competitors.
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