What motivates customers to engage and act? Over the past few years, a huge amount of AI research has gone to answer these questions.
The evolution of AI language generation into an AI purpose-built to motivate customer engagement is set to maximise the scale of conversion-driving brand communications.
And now, you can learn from what Motivation AI surfaced over the past three years: the language and motivators that inspired individuals to engage and act.
- Key trends and motivators over the last three years of customer engagement
- How context shifts motivation to engage and what that means for brands
- Best practices from our clients’ campaigns that drive conversion
Better personalisation with AI methods
What motivates customers to engage and act? Over the past decade, Persado has leveraged 100 billion digital impressions, 1.2 billion consumer engagements, and the equivalent of 645 years of A/B tests to answer that question.
The evolution of AI language generation into an AI purpose-built to motivate customer engagement is set to maximise the scale of conversion-driving brand communications.
95% of all emails as now personalised which delivers an increase of 25% in CTR uplifts.
“BONUS ALERT- You’re being given an extra coupon discount” is another great motivator.
78% of customers perceive personalisation as mandatory- and not just a dear “jo bloggs” personalisation.
Machine learning powers content at scale by changing the way that things are said with different messages to different customer segments.
Conversely- bad personalisation experiences can lead to a 38% risk of losing customers.
A test base of 100 billion digital impressions over 10 years was used.
Key AI customer engagement with key motivations were:
Gratitude, Achievements and Attention- were the top 3 motivators (Plus emogis)
- Achievement- you deserve a holiday- we are rewarding you with a sale’
- Attention- FYI we’re fully stocked.
- Gratification- you are getting a free offer, we are giving you a XX% discount, this is yours to claim.
There has been a big change in mindful messaging over the years:
Attention is out, trust is in, focus on care: we’re here for you- be open and transparent
Lead with an offer, then emotion using enthusiasm throughout.
AI can predict then experiment, then generate insights lead to hyper personalisation.
Overall AI Content takeaways:
Personalisation needs motivation to unlock it’s full potential.
Conversions rise when customers are motivated to engage and act.
Brands that discover what motivates their customers- and can scale these discoveries – will see growth.
AI content personalisation are only possible with Motivation AI.
AI is founded on large databases but can be set up with small data sets but test, test and more tests.
Email is the most used medium, then websites, then social and then ads.
The bad news and good news – this is scary, hard work and effort- it’s worth it.
If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 07903 794166 to see how we can help you to make money as well!
