Value of Google’s PPC Adwords is questioned by eBay
The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…
U.S. search engine rankings for 2012
The US search engine rankings have been released for 2012- with somewhat predictable results.Google Sites led the U.S. explicit core search market in December with…
Free v PPC search engine click through ratio- latest research
New research has published the latest search engine click through ratio which compares the number of people clicking on the “free” organic results against the…