How to increase your online sales- step three
Making your online cash register RING!Your checkout cart is the killing ground in ecommerce. According to recent ecommerce studies, at least 59.8% of potential customers…
How to increase your online sales- step two
Help your potential customers to buy from you.When you are wandering around a shop or business looking for the products or services you want- you…
How to increase your online sales- step one
Increasing your online sales is a similar process to increasing your offline, traditional sales.It’s not rocket science- don’t let the technology baffle you- just remember…
Costs of finding new customers- and keeping existing ones
Why do so many businesses treat their customers so badly? How many emails do you receive that say “do not reply to this email, this…
Google faces record fine over data snooping
Google has agreed to pay £14.4 million ($22.5 million) to the US Federal Trade Commission after monitoring web surfers using Apple’s Safari browser who had…
We are all geeks now
The news that the Knight Capital Group has lost £283 million ($440 million) in just a few hours on Wednesday due to malfunctioning computer trading…
The best way to complain
Nowadays 76% of people are likely to complain about poor service- so what is the best way to do it?The Institute of Customer Service asks…
Multi screen approach required for online marketing
The multi device revolution is here and online marketers must ensure they understand consumer behaviour if they are to achieve sales and profits.The days of…
Nat West computer glitch- a disaster waiting to happen
The STILL ongoing computer “glitch” was an attempt by the RBS bank to save money by sacking skilled UK staff and offshoring to fewer, cheaper,…
Royal Bank of Scotland customers still suffering after Wednesday’s computer breakdown.
Up to 12 million Royal Bank of Scotland, Natwest and Ulster bank customers were left unable to withdraw cash, pay bills or move money yesterday…