Value of Google’s PPC Adwords is questioned by eBay
The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…
Google fined $7 million for Street View data collections
Google has agreed to pay a $7 million (£4.6 million) fine for collecting people’s personal data without authorisation as part of its Street View service.In…
U.S. online video rankings in December 2012
The U.S. online video rankings for 2012 showed that 182 million American internet users watched 38.7 billion online content videos in December 2012, while video ad…
Google’s boss is proud of tax avoidance
Google’s tax avoidance is called ‘capitalism’- says chairman Eric Schmidt.Google chairman Eric Schmidt has insisted that he is “very proud” of the company’s tax structure,…
Google’s personal data privacy policy rethink demanded by EU
Google has been told by the EU to change the way it gathers personal data information if it is to avoid “high risks to the…
Google shares suspended after PPC sales plummet
Trading in Google’s shares were suspended yesterday after the company released bad sales and profits figures early by mistake.The search company’s stocks crashed by as…
Google closes book scanning lawsuit
Google has closed a seven year legal lawsuit with the Association of American Publishers (AAP).The legal battle started in 2005 after Google announced a plan…
Free v PPC search engine click through ratio- latest research
New research has published the latest search engine click through ratio which compares the number of people clicking on the “free” organic results against the…
Apple’s billion dollar smartphone win over Samsung- is Microsoft the real winner?
As the ramifications from the US court judgement that Samsung has to pay Apple £665 million ($1.05 billion) in damages for infringing intellectual property settle,…
Judge oders companies to reveal payments to bloggers
Oracle and Google have been ordered to reveal the names of bloggers who they have paid by a US judge during their Java intellectual property…