Value of Google’s PPC Adwords is questioned by eBay

The value of advertising on Google’s AdWords PPC platform is questioned by eBay.The research- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment…

Martha Lane Fox to get peerage

My fellow Millennium Product award winner and ecommerce pioneer Martha Lane Fox is to join the House of Lords.The co-founder of travel website lastminute.com –…

How to record your phone calls

There is nothing new about voice recording per se – call centres and helplines have been recording customer conversations for years “for training purposes”, and…

Online shopping saved retaillers’ Christmas sales

Strong online shopping growth saved retail sales falling over Christmas- according to the British Retail Consortium (BRC).Sales in December were up only 1.5% compared with…

UK digital sales break £1 billion barrier

More than £1 billion was spent on downloaded films, music and games in the UK in 2012- the highest annual total.Sales increased by 11.4% from…

Ecommerce retailers brought forward online sales promotions

The battle for the UK consumers’ money has moved online with retailers bringing forward the start of Christmas sales after reports of lacklustre spending on…

UK 4G moves closer with Ofcom auction

The universal roll out of 4G in the UK has progressed as seven bidders for the auction of bandwidths have been named by Ofcom.The telecoms…

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