The U.S. online video rankings for 2012 showed that 182 million American internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, dominated as the top online video content property in December with 153 million unique viewers, followed by Facebook.com with 58.8 million, VEVO with 51.6 million, NDN with 49.9 million and Yahoo! Sites with 47.5 million.
Nearly 38.7 billion video content views occurred during the month, with Google Sites generating the highest number at 13.2 billion, followed by AOL, Inc. with 692 million. Google Sites had the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video Viewers- December 2012
Website Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet Audience 181,717 38,673,322 1,150.2
Google Sites 152,971 13,181,969 388.3
Facebook.com 58,776 419,959 16.4
VEVO 51,640 592,463 39.3
NDN 49,942 510,319 69.5
Yahoo! Sites 47,516 383,514 51.5
AOL, Inc. 42,425 692,467 55.0
Viacom Digital 42,334 431,833 39.4
Microsoft Sites 40,604 472,812 39.4
Amazon Sites 38,129 138,968 10.3
Grab Media, Inc. 34,911 203,512 28.8
Source: comScore Video Metrix
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 YouTube Partner Channels by Unique Viewers
The December 2012 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 50.5 million viewers. Fullscreen climbed into the #2 position for the first time with 31.1 million viewers, followed by Maker Studios Inc. with 30 million, Warner Music with 26 million and Machinima with 26 million.
Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (68 minutes per viewer) followed by Maker Studios (44 minutes per viewer). VEVO streamed the greatest number of videos (565 million), followed by Machinima (503 million).
Top YouTube Partner Channels* Ranked by Unique Video Viewers- December 2012
Channel Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 50,485 564,531 37.9
Fullscreen @ YouTube 31,079 191,159 19.1
Maker Studios Inc. @ YouTube 30,013 362,971 43.6
Warner Music @ Youtube 26,025 141,622 18.1
Machinima @ YouTube 25,994 502,656 68.1
BroadbandTV @ YouTube 13,370 79,937 18.1
Collective Digital Studio @ YouTube 9,281 59,197 20.2
ygent @ YouTube 8,640 25,991 9.4
Alloy Digital @ YouTube 8,582 57,643 25.2
MOVIECLIPS @ YouTube 8,471 29,729 9.3
Source: comScore Video Metrix
*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
Other notable findings from December 2012 include:
- 84.9 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 22.6 percent of all videos viewed and 1.9 percent of all minutes spent viewing video online.
Video killed the radio star was the song title, but video launches the blogger star will be the new adage. For more news- please come back at the beginning of February.